This flyer is used for the Bradford Climate Offset Programme, where they endeavour to plant trees according to your carbon footprint. They are a non profit organisation and deliver direct action on climate change in their local environment.
What caught my eye initially, was the graphic and how even without the copy you got a firm sense of what the flyer would be about. The concept of having a tree inside a light bulb suggests to me an idea for forest protection, or maybe represents the fight against deforestation. Also the copy fits snuggly at the bottom and appears to be the driving force behind the programme given its positioning. The play on words adds another element and ties in with the image of the light bulb, however without the graphic i think it would be a little out of place and trying too hard.
