Eco Forest

This flyer is used for the Bradford Climate Offset Programme, where they endeavour to plant trees according to your carbon footprint. They are a non profit organisation and deliver direct action on climate change in their local environment.

What caught my eye initially, was the graphic and how even without the copy you got a firm sense of what the flyer would be about. The concept of having a tree inside a light bulb suggests to me an idea for forest protection, or maybe represents the fight against deforestation. Also the copy fits snuggly at the bottom and appears to be the driving force behind the programme given its positioning. The play on words adds another element and ties in with the image of the light bulb, however without the graphic i think it would be a little out of place and trying too hard.

Thornton's Chocolate Billboard

I heard about this piece of ingenuity a few days ago now and decided to investigate further, as the concept behing this ad simply amazed me. It was a record-breaking Easter publicity stunt that helped lift sales at the chocolate specialist Thorntons.
After a "difficult start to the year", the company unveiled a pure chocolate edible billboard in Covent Garden in the run up to Easter.

A world first, Thorntons’ creation was made of 390kg of chocolate and measured 14.5ft by 9.5ft. In a trading statement, the chocolate manufacturer and retailer reported that "the billboard was a well-worthwhile investment". It was expected to last a week, but chocolate lovers managed to eat it in three hours. Mr Davies said the recent sales increase was encouraging, but there was a "long-way to go yet".

All in all the idea behing this advert was what made it such a success. The fact that the billboard becomes interactive with the public makes it carry more weight and also more importantly makes it memorable - the key to any good advert. Also the amount of exposure that the advert has received made a huge contribution to the adverts publicity. This is all down to an inventive, creative and different way to advertising a product.