http://www.youtube.com/watch?v=b3xe9dSY7zM
This TV ad really held my attention and at first i was totally absorbed. Not only by the 3D graphics, but also the surreal imaginary world created in this ad, i just didn't want it to stop, i felt like i was being told a story, but only one that was too short!
After watching it a few times i realised that my attention was held through the creativity and nature of the graphics, but also and more importantly a firm sense of comfort and security. What starts off as two strangers catching each others eye on the train, then develops into them getting married and living life together. This idea of progression and change is made to connect very closely with the nature of Lloyds bank. This sense of unity, reliability and growth reflects not only on the values of the bank and its versatility to adapt to change, but it is made to connect very closely to our lives - perhaps the reason why i felt at ease with this ad.
As a result there is a personal tone within the advert, and you are left feeling reassured and confident that Lloyds will take care of you financially and treat you as an individual (i also felt as if they were something more of a bank, a 'life guide' if you like) throughout your unfolding story...
1 comment:
haven't seen this version of the advert before, but i like the gentle music and the journey you take, funny how you fee like your following one person then an object or item takes you into another characters world. think its clever when you can make an advert link a story in the short space of time you are given.
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