How Do You Tell The Time?

For the vast majority of us, telling the time requires you to quickly look at a digital watch, phone or a huge analogue clock slapped on the side of a church. All this takes place in the space of several seconds and is then forgotten and you don't really think about the concept of time and the other ways in which it can be displayed. In short you aren't engaged.

This sundial found in the centre of Cambridge is different from the other methods mentioned previously. Firstly, the unusual design of the dial is intriguing, as it forced me to stop in my tracks in order to actually figure out what the large steel arm was doing there. Secondly, it makes you appreciate the old fashioned way of the telling the time through using the sun, something you rarely see in the modern world. A clever way of making a feature of an old fashioned method and putting it into a modern context with a positive aesthetic feel and memorable impact.