Carlsberg

This is an interesting idea of viral marketing from Carlsberg beer. The company promoted their “Don’t do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.” I am guessing that the company hopes anyone who’s lucky enough to pick up the notes may head to a local market and get a six pack of beer.

Now on the face of things, this seems an expensive marketing campaign especially for a small niche area of London but considering the old saying, "I told two friends, and they told two more friends" it seems to make more sense. It, as most viral/guerrilla marketing tactics do, will ensure a massive audience and them prove to be a highly effective marketing tactic. The exposure that Carlsberg will receive from this ad will me pretty widespread i am sure.

Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith

Thornton's Chocolate Billboard

I heard about this piece of ingenuity a few days ago now and decided to investigate further, as the concept behing this ad simply amazed me. It was a record-breaking Easter publicity stunt that helped lift sales at the chocolate specialist Thorntons.
After a "difficult start to the year", the company unveiled a pure chocolate edible billboard in Covent Garden in the run up to Easter.

A world first, Thorntons’ creation was made of 390kg of chocolate and measured 14.5ft by 9.5ft. In a trading statement, the chocolate manufacturer and retailer reported that "the billboard was a well-worthwhile investment". It was expected to last a week, but chocolate lovers managed to eat it in three hours. Mr Davies said the recent sales increase was encouraging, but there was a "long-way to go yet".

All in all the idea behing this advert was what made it such a success. The fact that the billboard becomes interactive with the public makes it carry more weight and also more importantly makes it memorable - the key to any good advert. Also the amount of exposure that the advert has received made a huge contribution to the adverts publicity. This is all down to an inventive, creative and different way to advertising a product.

Texas Toilet Paper

I recently aquired this toilet paper from Texas for various reasons and was amused by the concept of the design. I think this is a great example of taking something that is generally a mundane, common thing and giving it a personality so that it will sell. The characture and the typography seem to both work in harmony together along with the word play of the strapline. A great example of creating and bringing something to life that is normally a common house hold item, that lacks personality and only serves a single fairly boring purpose.