Monday, 22 October 2007
Carlsberg
This is an interesting idea of viral marketing from Carlsberg beer. The company promoted their “Don’t do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.” I am guessing that the company hopes anyone who’s lucky enough to pick up the notes may head to a local market and get a six pack of beer.
Now on the face of things, this seems an expensive marketing campaign especially for a small niche area of London but considering the old saying, "I told two friends, and they told two more friends" it seems to make more sense. It, as most viral/guerrilla marketing tactics do, will ensure a massive audience and them prove to be a highly effective marketing tactic. The exposure that Carlsberg will receive from this ad will me pretty widespread i am sure.
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Richard Denney, Dave Henderson
Creatives: Rob Porteous, Dave Askwith
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