When you walk into a ski shop you don't expect to leave with an empty carrier bag, but in my case this is what happened. The idea of creating a bag that is different from the rest of the mundane, plastic and more than often souless bags that are out there in the thousands, is not at all a bad one.
In this case the stuck up white cat, not only adds character and differs itself from other bags, but it more importantly builds the brand through creating an interesting and unique focal point, which in turn promotes the brand as it is eye catching, amusing and creative. A good way to build recognition and reflect the energy and passion of the 'White Stuff' brand.
1 comment:
A stores bag can defiantly increase a brands status.
I love getting a good bag, so I can use it at other times too! That’s a sign of a great bag.
I like the original illustrative use of the cat. This makes the brand seem personal rather than a big chain with a big fat bold logo.
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