Belles Will Ring, 'The coldest Heart'

http://www.youtube.com/watch?v=qkClzqa6WDY

This innovative animation music video really hld my attention so i thought it would be worth bringing it too yours. It was created for The Coldest Heart by Belles Will Ring. The company responsible for the animation is called WeBuyYouKids, who are two people strong and live in Sydney, Australia and as they put it on their website they 'draw things for a livin'. They make artwork for posters, albums, tshirts, magazines, the internet, the magic of YouTube and many other things. Occasionally, where possible, they hand-screenprint these things.

What captured me about this animation was the sense of movement that you feel as it is played. This movement is timed with the music so that when the beat quickens so does the animation, and together they work in parallel. Besides the constant movement, i really enjoyed the washed out monotone cityscape, that features as the main back drop throughtout the animation. I think it fits well with the skeleton man who seems to be running from something as it gives a eerie and empty feel, which reflects the nature of the song. Good transitions, mixed with well timed movment help for me make this piece work well with the song.