This video ad combines the engineering genius of Theo Jansen to reflect upon and associate the values and innovation of BMW.
In fairness i think this link works well and certainly puts BMW in good light, as we are cleverly left after an awe inspiring video with BMW's strapline - 'BMW Defining Innovation'.
I have to say i can't blame them for picking such an eccentric and talented man such as this guy. However, i do feel that this guy is way ahead of BMW, and that they are somewhat flattering themselves by associating there company with someone of suc ingenuity, creativity and outright brilliance that this man possesses.
This man's ideals also scare me a little for the future!
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