When you think of Robinson's, it to me triggers memories of hot summers, being a kid, running around playing games, getting grass stains and being generally naughty. I saw this ad the other day in the Culture section of the Times, and thought it was a good example of what i am sure many people associate with the brand, being represented as an advert.
It has that child like appearance which is generated through the simple almost hand drawn imagery. The copy for me is what makes the advert a success. A lot of time not only from a typographers point of view, but also from the copywriters has been taken in order to get the text to fit snuggly into the jug. There is also the crafty bit of word play (intentional or not i don't know)between the message of 'caring what goes into the product' and the fact that agency that designed this ad, obviously cares what goes into their product as well. A good little ad really representing the values of the brand well i feel.
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