What a great idea for an outdoor form of ambient media advertising, was what i thought when i first saw this. These massive 'ship-side' ads were done for Mondo Pasta, and were created by the German agency Jung von Matt. The large heads that you see in the images were nicknamed the 'Noodleslurpers', a suitable name i feel. It may also come as no surprise to you, that they were finalists in the 'One Show' ad contest (Innovative Use of Media: Outdoor Category).
The concept behind this campaign i find uniquely clever and appealing. The sentiment behind the strapline 'So Good You Can't Let Go', seems to fall into place with the idea of a ship being moored by an extremely large noodle, and only makes it quite obvious that these noodles 'simply must' taste amazing!
The one thing i would like to know about this advert is, who its target audience was. If the port that they choose to advertise in was solely industrial and just for fishermen and sorts, then i am inclined to think that they may have missed out on other potential customers and audiences. If they had done this in a harbor or port where there are amenities and attractions for visitors to come and see, then its exposure would be far greater and the advert more successful. However, this is what they could well have exactly done, who knows?
No comments:
Post a Comment